About Holini
Most senior PPC roles are a trap of manual reporting, high account volume, and low data ceilings. At Holini, we are building a different machine.
We are a senior-only agency for B2B tech companies. We do not solve problems by adding headcount to do manual work. We solve them by building systems that automate work.
As the Head of PPC & Strategy, you will own the agency’s performance engine and lead our transition to scalable growth systems.
About the role
Role: Head of PPC & Strategy
Location: Remote (UTC-1 to UTC+4 to ensure overlap with our team)
Model: B2B contract
Compensation: €72,000-€84,000 per year + Performance Incentives
Why top specialists join Holini
- Sustainable high-performance culture to protect your ability to think critically.
- Escape the data ceiling: Work with international B2B tech data sets where performance is measured by incrementality and revenue attribution, not just platform ROAS.
- Automation by default: We aggressively automate the “heavy lifting” (reporting, QA, monitoring). This allows you to spend more of your time on strategy and system building.
- High-efficiency model: Our focus on systems enables us to pay above-market-average rates.
- System builder mindset: You will help build workflows that handle diagnostic tasks, freeing you to act as a high-level strategic partner.
Role ownership & strategic impact
Team Leadership: Mentoring a senior-only team of specialists to solve complex B2B challenges and manage high-level partnerships.
System Quality: Auditing the portfolio to ensure the “Holini Way” is executed consistently and at a high standard across all accounts.
R&D Partnership: Mapping repetitive manual tasks within the PPC workflow and partnering with the R&D Hub to build automated solutions.
Financial Health: Managing department profitability and driving efficiency.
Strategic Architecture: Designing cross-channel strategies that bridge the gap between ad platforms and client CRM data.
Performance Engineering: Moving the needle on advanced metrics like incrementality, profit-on-ad-spend (POAS), and lead-to-revenue mapping.
Hub Collaboration: Partnering with the Data and Performance Design departments to ensure a unified, tech-enabled growth engine for every client.
Methodology Evolution: Refining our proprietary PPC playbooks to stay ahead of platform shifts and B2B market dynamics.
The Holini filter: Who you are
- You are pragmatic: You prefer practical, verifiable results over marketing hype.
- You are a system thinker: When you see a repetitive problem, your first instinct is to build a process or an automation to fix it permanently.
- You understand B2B: You know how to navigate complex attribution and the nuances of lead quality.
- You embrace automation: You view AI and automation as essential tools to remove manual work, allowing you to focus on solving complex business problems.
Compensation & Perks
Fully Remote
Team Retreats
Performance Incentives
Competitive Salary
Paid Time Off & Sabbatical
Development Budget
Join the Holini Team
If our approach to system-led strategy and growth engineering aligns with your professional goals, apply today.
Our selection for this process is usually 5 stages designed to ensure strategic alignment: Short Screening Call → Challenge → Executive Interview → Technical Deep Dive → Meet the Team Call